Tuesday, March 31, 2009

Katerena Alkhimova






Yesterday, I styled a shoot with Russian Supermodel....Katerena Alkhimova. Throughout her modeling career, Katerena has done print and runway for such names as Comme Des Garçons, Christian Dior, John Galliano, Yohji Yamamoto, and much more. She has now started her own line of basic wear called "Kat's Basics". The whole concept of the shoot (which is hopefully going to be my fourth cover story....fingers crossed) was to combine Kat's pieces with other great designer stuff, and thus recreating her look every time. It was very challenging, but I was totally up for it.....and of course, she gave us her extreme best. This was was shot by one of my favorite photographers and friend, Julia Pogodina. Hair was done by the talented Taeko Sato and make-up by the wonderful Aldys Minaya. I also had an amazing assistant, Jillian Wu, who had totally made my life easier throughout the past week. She was on top of everything and took care of all the necessary stuff.....Thank you Jillian and the team!! Katerena, you totally rocked it!!

Sunday, March 29, 2009

Fashion Cares....SEVEN.






Last week I went to this amazing play called "SEVEN", which was held @ NYU Skirball Center For The Performing Arts. What can I say.......I was touched by the marvelous performance. It was about seven incredibly strong women in the world who have faced serious oppression and have emerged as leaders. My outlook: every woman is strong in one way or the other, regardless of her past, present or future....so don't let any man take that confidence away from you! Also, I'm definitely proud to be a woman.
They had so much support, including Diane Von Furstenberg- aghhh, that woman-she is the epitome of all elegance and beauty. I've always looked up to her. Through fashion, she has become what she is today, always giving back to humanitarian causes. I never forget the one time she interviewed me for a possible job @ her company several years ago-by the end of the interview she told me that I was beautiful-Thank you Diane....I will always cherish that wherever I go in life.
-"I never knew what I wanted to become in life......but I always knew what type of woman I wanted to be........Through Fashion, I was able to become that Woman"-Diane Von Furstenberg.

Sunday, March 15, 2009

Back from LA and almost a week later....





I got back from L.A. last Monday, and I've been battling between making returns to designer showrooms and catching up with my sleep.....sounds absurd huh? I was pretty much burnt out and needed sometime to just breathe and revive myself.....did I manage to accomplish it??Somewhat.....with some unnecessary interfering thoughts here and there.
Anyway, back to L.A..........What an awesome place, I really liked it. Great weather, pretty laid back people and beautiful areas. I have been to L.A. before, but to Orange County and Laguna Nigel. This time I was in Beverly Hills and West Hollywood (and downtown L.A. which was ok, a little on the sketchy side!!!). It had a lot going on and seems to be quite hip. The hotel we stayed in, STAY, was vibrant......YES......very vibrant ( color wise, decor, style, people, etc.) Julia and I shared a room, and it was a steal, $35 per person per night!!! The only downside was sharing the bathrooms/toilets with the rest of the floor, there were about 4 of them on every floor I believe.
We got to the hotel at 3am ( thanks to the long line at Budget car rental, there were about 12 people in line and only one rep serving everyone....it took forever!!!) and only slept for 4 hours. We got up early enough (like 7am) to head to Beverly Hills and scout the location of the shoot, The Thompson Hotel. Let me tell you, this hotel was dark, and with a certain touch of retro elegance......I loved it, and was super excited to be shooting there. The sales manager showed us around, Jenna Abrams, and she was really cool. We then went to Smashbox studios, where we met with Barrett Sweger, he was going to assist Julia at the shoot. He also gave a great tour of the studio:)
We got back to our hotel, went through looks, confirmed our locations and we were set to go the next day. Our call time was at 7am, so we hit the sack early and got up by 5am and hit the road. Now, I know I didn't mention who the celebrity we were going to shoot......Ladies and Gentlemen.....Kelly Carlson, from hit TV show Nip/Tuck. I felt confident with everything I had picked, however, we did face some challenges....as in Kelly didn't want to wear some of the suggested looks, the sun was not co-operating while we were shooting in the rooftop, however, we still managed to make it work and everyone was happy in the end!!! One of the funniest incidents was when I put my foot in my mouth accidentally......which in a way broke the ice between Kelly and I......I was looking through a magazine and had made a remark about Eva Longoria's hairdo at the Golden Globes, as in it made her look older......little did I know that Kelly's Publicist was also Mrs. Longoria Parker's.......OOPS!!!! Sorry Eva, I am a stylist and it was just an opinion, no harm done, I still think you're beautiful:)
By the time the shoot was wrapped, Julia and I just lied down in the suite's kings size bed.....beyond exhausted and discussing the whole day, then we made it back to our hotel room. I showered and crashed......and Julia wanted to go out, but she ended up fast asleep herself.
The next day, we packed up, took some pictures, met up with some of Julia's friends for brunch at this really fun spot called Gjelina in Venice Beach area......AMAZING Food, great vibe, waiter was hot, and I spotted Jason Statham there with his buddies. After brunch, we took a walk by the beach, saw some interesting and crazy people. Ella, one of the brunch friends we met, showed us around and we all had a good time. Another nice fellow was Chris (Ella and Davis's friend), who offered to return some gowns and dresses I had borrowed from a showroom in Melrose place......Thanks again!
We caught the Red eye to NYC, got there at about 6:15am, completely broken....tired....and needed some rest. Would I do this again???Absolutely.....Did I learn a lot?? Definitely.....Was it worth all the demands and hassles? Well, would it be just as fun if it weren't? You tell me;)

Thursday, March 5, 2009

Off to Beverly Hills....



I've been quite busy the past 2 weeks.....or actually since my last entry. I got a big gig to style a cover story for "Rouge" magazine with a celebrity actress (whom I won't disclose at the moment.....Hint: she's from the TV show "Nip & Tuck") shot by one of my favorite photgraphers, Julia Pogodina (thanks to her loyalty and hard work, I got the gig!!!).
I've been making calls to different showrooms, sending off emails and trying to get access to pulling out some great pieces for the shoot. Since we are working on a very limited budget, I have to take everything with me as excess luggage....super crazy and big responsibility......thank goodness for insurance;) Some of the designers I'm working with are: Prada, Ports 1961, Kati Stern for Venexiana, Custo Barcelona, Naeem Khan, Luca Luca, and so many others. I'm very excited to be styling this shoot, its a big deal, and I'm very proud to say, this is my third cover story for this magazine......The last two were with celebrity actress/model Holly Weston, and a new big model, Helena from MC2 ( she is now with Next models).
I feel very happy that I managed to get through the designers' gatekeepers (PR reps) , and have been able to develop good relationships with them and many others along the way. It's all about maintaining them from now on and making sure that everything I have pulled is returned to them in perfect condition.....along with a nice touch....THANK YOU!!
My next entry will probably be when I get back, I'll fill you in with who the actress is, and how the whole experience was....A bientot!!